About Us
Our Story
Built Around Real Financial Lives
AASI Financial Services was built to make complex financial lives feel manageable. What began as Nolan Moore’s early work in life insurance evolved into a comprehensive financial practice shaped by decades of hands-on advising and long-term client relationships. Along the way, AASI grew by serving people who wanted clarity and direction—not lectures or intimidation. Today, our work is guided by a simple belief: when finances are handled thoughtfully and proactively, clients gain time, confidence, and peace of mind.
Our mission is to take the reins of your financial life so you can spend more time doing what you love. We believe guidance should feel personal, practical, and proactive—not overwhelming or reactive.
What You Can Expect From Us
Integrity First
You receive guidance grounded in transparency and long-term thinking, not short-term fixes.
Clients = Friends
We genuinely care about our clients. We check in, remember your kids’ names, and celebrate your wins. You’re not just a number in our ledger; you’re part of our community.
Personal Attention
You work with a consistent team that knows your situation and stays involved as things evolve.
Modern, Human Approach
We work with business owners, creatives, and families who value professionalism without the stuffy feel.
Meet Our Dedicated Team
Our firm is small yet experienced so clients receive focused, hands-on support with intention from our professionals.
Founder of AASI & Senior Advisor
Nolan Moore
For more than 25 years, Nolan has helped business owners and individuals navigate complex financial decisions while avoiding common tax and financial planning pitfalls. As Founder of AASI Financial Services, he is passionate about helping clients reduce tax liability, improve cash flow, and build financial confidence through practical strategies that allow them to spend more time focusing on what matters most.
Managing Practice Director
Michelle Gracey, MBA, RFC
Michelle holds an MBA in Global Business and has earned the Registered Financial Consultant (RFC) designation. With more than 20 years of experience in business and finance, she oversees the firm's daily operations while helping individuals and business owners navigate tax planning, business entity structuring and compliance, business consulting, and life insurance and annuity planning through practical solutions tailored to their unique goals.
COO & Company Director
Erin Moore
I've worked alongside Nolan for over 17yrs. Ensuring financial well being is a priority for myself and our clients at AASI. Promoting the success of daily operations/performance at AASI is a staple in my immerse life as a Mother of two active girls.
